Drype
Cocktails Milano
Company
Drype
Category
Rebranding proposal
Tools
Procreate Arc Illustrator Photoshop
Timeline
May 2024
Description
A Milan-based startup producing water-soluble alcoholic cocktails.
Context
Problem
As the company set its sights on expanding its product line and solidifying its position in the ready-to-drink cocktail market, Drype’s existing brand identity fell short. The outdated logo system lacked a secondary logo mark and wasn’t optimized for small or medium-scale applications, limiting its versatility. To address these challenges, Drype partnered with Terraviva Competitions to organize an international rebranding contest—one I didn’t win 😅 but proudly placed seventh in! This effort aimed to create a cohesive and impactful new identity to support Drype’s growing product line and expansion into new markets.
Process
For the redesign, I drew inspiration from the modern, minimalistic aesthetic of the existing logo while introducing key updates to elevate the brand, opting for an all-caps typeface to give the identity a more established and confident feel. At the heart of the design, I incorporated a distinctive logo mark—an abstract shape inspired by the silhouette of a cocktail glass. This mark was designed to be extracted from the primary logo and effectively utilized for small and medium-scale applications, enhancing the brand’s versatility and recognition.
Result
The result is a fresh, dynamic design that remains true to Drype's core values while offering a more accurate representation of the brand’s ambitions. It positions Drype to effectively expand its product line and strengthen its foothold in the competitive ready-to-drink cocktail market.
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