Drype

Cocktails Milano

Company

Drype

Problem

As Drype set its sights on expanding its product line and strengthening its position in the ready-to-drink cocktail market, it became clear that its visual identity needed an upgrade. The existing logo system was outdated and lacked versatility, missing a secondary logo mark and struggling in small-scale applications—a major limitation for a brand looking to grow and stand out.

To tackle this, Drype partnered with Terraviva Competitions to launch an international rebranding contest—one I didn’t win 😅, but I’m still proud to have placed seventh. That said, my work will be published in Terraviva’s upcoming book, highlighting standout proposals from the competition—which, honestly, is a pretty big deal for me! The goal? To create a cohesive, impactful identity that could support Drype’s expansion into new markets.

Process

For the redesign, I built on the modern, minimal aesthetic of the existing logo while introducing key updates to elevate the brand. I chose an all-caps typeface for a more established, confident feel and created a distinctive logo mark—an abstract shape inspired by a cocktail glass. Designed for versatility, this mark could be extracted for small and medium-scale applications. In retrospect, though, it may be too abstract and doesn’t translate well to icons or favicons, making it a key area for improvement.

Result

The result is a fresh, dynamic design that remains true to Drype's core values while offering a more accurate representation of the brand’s ambitions. It positions Drype to effectively expand its product line and strengthen its foothold in the competitive ready-to-drink cocktail market.

Full presentation

Personal Reflection

Overall, I’m definitely pleased with how this project turned out. There’s a clear improvement in presentation and layout, with a simpler and more effective communication—a big step up from my Trenitalia project. That said, working within a contest format was definitely a challenge. Having only 20 slides to convey everything—without real-time feedback from the client or judges—was intimidating. Plus, not being able to verbally present my concept meant the presentation itself had to do all the heavy lifting, which added extra pressure.

What I Liked:

Presentation structure and layout was a major improvement over my previous work.
Primary logo feels distinctive and unique, though the letter thickness might cause some legibility issues.

What I Could’ve Done Better:

Logo versatility, the secondary logo/favicon ended up too abstract to work well at small scales.
Color palette exploration, I should have pushed the palette further to find a more dynamic or refined combination.