Fantacycling

Mobile App

Company

Fantacycling

Category

Branding proposal

Tools

Procreate Photoshop Illustrator Arc

Timeline

December 2024

Description

The world's first Fanta-cycling App.

Context

Fantacycling is an Italian startup that launched with the vision of combining the excitement of fantasy sports with the world of cycling. Founded in 2023, Fantacycling allows cycling enthusiasts to create their own teams, draft top riders, and compete in a league format, bringing a fresh and competitive approach to the sport.

Fantacycling is an Italian startup that launched with the vision of combining the excitement of fantasy sports with the world of cycling. Founded in 2023, Fantacycling allows cycling enthusiasts to create their own teams, draft top riders, and compete in a league format, bringing a fresh and competitive approach to the sport.

An iPhone mockup with a sceenshof of a personal finance app
An iPhone mockup with a sceenshof of a personal finance app
An iPhone mockup with a sceenshof of a personal finance app
An iPhone mockup with a sceenshof of a personal finance app

Problem


Fantacycling faced challenges with its brand identity, which struggled to fully represent its values and global ambitions. The original logo, while effective in the early stages, lacked clarity and failed to convey the dynamic, competitive spirit of the platform.


As the company sought to expand its audience and solidify its position in the global market, it decided to outsource help to revamp its visual identity. To achieve this, they partnered with Terraviva Competitions to organize an international design contest… which I didn’t win 😅, but I was proudly placed among the top finalists.

Process


With this redesign, I aimed to address key shortcomings of the existing logo that hindered the overall visual identity. These included the absence of a distinct and memorable logo mark, an uninspiring color palette, and inconsistent line weights that detracted from the logo's cohesiveness. To overcome these issues, I carefully selected and customized a bold, dynamic typeface that better reflects the company’s vibe and personality. I also introduced a unique and recognizable logo mark designed to serve as a standalone secondary logo and favicon for small-and medium-scale applications. Finally, I revitalized the visual identity with a striking neon blue palette, bringing a fresh, modern energy to the design.


Result


The result is a more versatile and engaging identity, perfectly suited to support the brand's continued growth and dynamic personality. The redesigned logo system addressed key weaknesses in the original design while capturing Fantacycling's competitive and playful spirit.

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