Fantacycling

Mobile App

Company

Fantacycling

Category

Visual identity proposal

Tools

Illustrator Photoshop Procreate

Timeline

Nov - Dec 2024

Description

The world's first Fanta-cycling App.

Context

Fantacycling is an Italian startup launched with the vision of combining the excitement of fantasy sports with the world of cycling. Founded in 2020, Fantacycling allows cycling enthusiasts to create their own teams, draft top riders, and compete in a league format, bringing a fresh and competitive approach to the sport.

Fantacycling is an Italian startup launched with the vision of combining the excitement of fantasy sports with the world of cycling. Founded in 2020, Fantacycling allows cycling enthusiasts to create their own teams, draft top riders, and compete in a league format, bringing a fresh and competitive approach to the sport.

Check out the app!

Check out the app!

a subway poster mockup of the Fantacycling visual identity proposal
a subway poster mockup of the Fantacycling visual identity proposal
a subway poster mockup of the Fantacycling visual identity proposal
a subway poster mockup of the Fantacycling visual identity proposal


Problem


Fantacycling faced challenges with its brand identity, which struggled to fully represent its values and global ambitions. The original logo, while effective in the early stages, lacked clarity and failed to convey the dynamic, competitive spirit of the platform.


As the team continues to expand—developing a new app UI and designing a fresh cycling suit—they recognized the need for a stronger, more cohesive visual identity. To achieve this, they partnered with Terraviva Competitions to launch an international design competition. While I didn’t win 😅, I’m proud to have been among the top finalists, this effort aimed to create a cohesive and impactful new logo to support Fantacycling's growing fan base.



Process


With this redesign, I tried to fix key weaknesses in the existing logo that undermined the overall visual identity. These included the lack of a distinct, memorable logo mark, an uninspiring color palette, and inconsistent line weights that compromised cohesion.


To address these issues, I selected and customized a bold, dynamic typeface that better embodies the company’s competitive spirit. I also introduced a (hopefully) unique, recognizable logo mark—designed to function as both a standalone secondary logo and a favicon for small- and medium-scale applications.


Finally, with the new app UI and cycling suit in mind, I gave the brand a striking neon blue palette, infusing the identity with a fresh, modern energy that enhances both digital and physical touchpoints.



Result


The result is a more versatile and engaging identity, perfectly suited to support the brand's continued growth and dynamic personality. The redesigned logo system addressed key weaknesses in the original design while capturing Fantacycling's competitive and playful spirit.


Full presentation

Full presentation

Full presentation

Full presentation


Personal Reflection


This project is a major milestone in my design journey and my strongest work so far. The presentation feels clear, structured, and free from unnecessary elements—an improvement over my past projects.


What I Liked:


  • The presentation flows well and effectively communicates the design concept.

  • The logo is a highlight—the mark, typography, and colors work well together to reflect the brand’s playful yet competitive spirit.

  • Mockups, especially the cycling suit, turned out exactly as I envisioned.


What I Could’ve Done Better:


  • The UI concept and brand communication lack depth and feel more visually appealing than strategically designed (Given that this was my first attempt at an app prototype, I’ll cut myself some slack, but it’s an area I aim to refine in future projects!).

Back to top