Trenitalia

National train operator

Company

Ferrovie Dello Stato Italiane

Category

Scholarship project

Tools

Procreate Illustrator Photoshop Aftereffects

Timeline

June 2022

Description

Trenitalia is Italy's primary national train operator, providing a wide range of rail services across the country and beyond.

Context

As part of Instituto Modartech's annual scholarship contest, I was tasked with redesigning the logo and visual identity for a brand of my choice. For my scholarship-winning entry, I proposed a fictitious rebranding of Trenitalia.

As part of Instituto Modartech's annual scholarship contest, I was tasked with redesigning the logo and visual identity for a brand of my choice. For my scholarship-winning entry, I proposed a fictitious rebranding of Trenitalia.

A mockup for an iPhone placed on a table for a job portal app
A mockup for an iPhone placed on a table for a job portal app
A mockup for an iPhone placed on a table for a job portal app
A mockup for an iPhone placed on a table for a job portal app

Problem


The logo currently shared by the FS group ( Ferrovie Dello Stato ) and Trenitalia is not aligned with the company's future direction. With the new industrial plan and the objective of becoming a reference point in the transportation sector, it is essential that the logo effectively represents the values of progress and sustainability. A redesign would enable Trenitalia to communicate its commitment to providing a cutting-edge travel experience that meets customer expectations more effectively.

Process


Redesigning the logo and visual identity for a nationally iconic institution required a thoughtful approach. The process involved extensive research into the logo’s history, tracing its evolution over the decades as a shared emblem of the FS Group and Trenitalia.


With the redesign, my objectives were clear: to modernize the company’s visual identity in line with its ambitious new industrial plan while honoring its rich heritage. This meant maintaining key elements that ensure brand recognition, such as the iconic letters “F” and “S” and the use of the Italian flag’s colors to preserve its cultural and national significance.


Result


The result is a fresh, dynamic design that honors the history of this nationally established brand while providing a forward-looking identity as it turns the page toward becoming a prime example of modern transportation.


This project earned me first place in the Istituto Modartech Scholarship Contest. 🤙🤙

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