Trenitalia
National train operator
Company
Ferrovie Dello Stato Italiane
Category
Scholarship project
Tools
Procreate Illustrator Photoshop Aftereffects
Timeline
June 2022
Description
Trenitalia is Italy's primary national train operator, providing a wide range of rail services across the country and beyond.
Context
Problem
The logo currently shared by the FS group ( Ferrovie Dello Stato ) and Trenitalia is not aligned with the company's future direction. With the new industrial plan and the objective of becoming a reference point in the transportation sector, it is essential that the logo effectively represents the values of progress and sustainability. A redesign would enable Trenitalia to communicate its commitment to providing a cutting-edge travel experience that meets customer expectations more effectively.
Process
Redesigning the logo and visual identity for a nationally iconic institution required a thoughtful approach. The process involved extensive research into the logo’s history, tracing its evolution over the decades as a shared emblem of the FS Group and Trenitalia.
With the redesign, my objectives were clear: to modernize the company’s visual identity in line with its ambitious new industrial plan while honoring its rich heritage. This meant maintaining key elements that ensure brand recognition, such as the iconic letters “F” and “S” and the use of the Italian flag’s colors to preserve its cultural and national significance.
Result
The result is a fresh, dynamic design that honors the history of this nationally established brand while providing a forward-looking identity as it turns the page toward becoming a prime example of modern transportation.
This project earned me first place in the Istituto Modartech Scholarship Contest. 🤙🤙
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